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How to spot fake Nike sneakers

Nike is the most counterfeited sneaker brand in the world. These are the points to look at first when you check a Nike pair.

What to look for

6 tells
  • Swoosh shape and placement

    Photo: Lateral side

    The Swoosh should be a smooth, even curve. On fakes it is often too thick, too thin or set at the wrong angle. Check both sides: they should mirror each other.

  • Stitching around the Swoosh

    Photo: Lateral side

    Genuine pairs have tight, even stitching of about 10 to 12 stitches per inch. Fakes use longer stitches to save thread, which leaves visible gaps.

  • Air unit

    Photo: Lateral side

    On models with a visible Air window, the unit should be clear and sit squarely in the midsole. Fakes often have smaller, misaligned or cloudy units, or painted rubber with no real depth.

  • Tongue label font

    Photo: Tongue label

    The text on the tongue tag should be clean and crisp with an even weight. Bleeding ink or mixed font weights are common on fakes.

  • Midsole colour

    Photo: Lateral side

    Air Force 1 midsoles are a warm, creamy off-white with a matte finish, not optical white. Many fakes use bright white or glossy rubber, which stands out next to a genuine pair.

  • Box label

    Photo: Box label

    The style code follows the format XXXXXX-XXX, for example CU8591-001. The print should be sharp, in one consistent font, with no fuzzy edges.

The chip shows which photo in the check captures each tell. SneakerAuth runs 93 checks on every Nike pair, these included.

Let the AI check these for you

Photograph your pair from guided angles. Our AI runs 93 checks, these included, in about 30 to 60 seconds. AI analysis, not a human guarantee.

Check your Nike pair