How to spot fake Nike sneakers
Nike is the most counterfeited sneaker brand in the world. These are the points to look at first when you check a Nike pair.
What to look for
6 tellsSwoosh shape and placement
Photo: Lateral sideThe Swoosh should be a smooth, even curve. On fakes it is often too thick, too thin or set at the wrong angle. Check both sides: they should mirror each other.
Stitching around the Swoosh
Photo: Lateral sideGenuine pairs have tight, even stitching of about 10 to 12 stitches per inch. Fakes use longer stitches to save thread, which leaves visible gaps.
Air unit
Photo: Lateral sideOn models with a visible Air window, the unit should be clear and sit squarely in the midsole. Fakes often have smaller, misaligned or cloudy units, or painted rubber with no real depth.
Tongue label font
Photo: Tongue labelThe text on the tongue tag should be clean and crisp with an even weight. Bleeding ink or mixed font weights are common on fakes.
Midsole colour
Photo: Lateral sideAir Force 1 midsoles are a warm, creamy off-white with a matte finish, not optical white. Many fakes use bright white or glossy rubber, which stands out next to a genuine pair.
Box label
Photo: Box labelThe style code follows the format XXXXXX-XXX, for example CU8591-001. The print should be sharp, in one consistent font, with no fuzzy edges.
The chip shows which photo in the check captures each tell. SneakerAuth runs 93 checks on every Nike pair, these included.
Let the AI check these for you
Photograph your pair from guided angles. Our AI runs 93 checks, these included, in about 30 to 60 seconds. AI analysis, not a human guarantee.
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